How Successful Agents Network To Their Sphere

The Value of a Giver’s Gain Mentality

Marketing to your sphere that you work in real estate and could add value to their home buying/selling journey can be tricky. It’s difficult to navigate relationships, whether new or old, and know how to stay authentic to who you are while still providing subtle reminders of your experience working in real estate. Understanding your network and what type of outreach would be generally best received is key to success.

There are many ways to do this, but the strategy I come back to often is using what’s called a 'Giver's Gain' mentality. It's another way of saying 'what goes around, comes around'. Having seen many real estate agents attempt to network with their sphere in various ways unsuccessfully, The ‘Giver’s Gain’ key principles that resonate most with me are:

• Identifying your network

• Giving without expectation

• Staying humble

There are more than 80,000 real estate agents in New York City which means you have a lot of competition! As real estate professionals, we need to differentiate ourselves from competitors, remain top of mind in our sphere, and demonstrate our market experience. Keeping the 'Giver's Gain' mentality in mind can be effective in helping us achieve these goals.

Offering advice and guidance to your network is a great example of 'Giver's Gain' in action. Sometimes this can be done productively through indirect outreach in a social media post or email newsletter. Another idea is partnering with someone in your sphere to host an event at one of your listings. This collaborative approach could allow both of you to benefit from the exposure to your businesses.

While being judicious with your valuable expertise is important, people tend to remember generosity and helpfulness. These small acts of service often pay dividends when your name comes to mind for future real estate needs.