Distinguishing Yourself As a Buyer’s Agent: Lessons From A Top Agent Consultant
Have you ever found yourself talking to new buyer leads and wondering what you can do to distinguish yourself? Have either of these scenarios come up for you?
The buyers mentioned they might go about their home search without any representation.
You know you're one of a handful of buyer’s agents they're interviewing.
As a consultant to real estate agents, I’ve heard both points come up many times. If either of those sound familiar to you, I highly recommend that you consider the unique value you bring to the table as a buyer’s agent - and make sure you're communicating that clearly. Here are 5 key points I believe you should focus on:
How you will provide objective guidance (emotions can lead to poor decision making!)
The advantages your relationships within the brokerage community can offer
The benefits of your strong negotiation skills
The trusted contacts (attorneys, inspectors, lenders, etc.) and team members (other agents who have their own networks) and your assistant or operations manager you can leverage to facilitate a smooth transaction
Your thorough risk management approach to ensuring due diligence is completed on properties they are interested in
The last thing you want to do is waste valuable time chasing cold leads. Beyond those five key points, you should have a defined process in place for qualifying and onboarding new buyers - whether that’s an initial meeting or presentation to ensure you’re aligned and will be great partners.
Need help thinking through your unique process or creating this presentation? Reach out today to chat further about how we can work together to improve your business.
