How does real estate coaching differ from real estate consulting?
Many real estate coaches pitch themselves as being able to transform an agent's business if the agent follows their playbook. This playbook consists of guidelines and recommendations that apply broadly to agents across different markets and skill levels. There are a lot of truths to the core values in these coaching playbooks - consistency, accountability, and connecting with your sphere all matter. Running your business like a business rather than a hobby is important.
After speaking to many agents, the feedback about coaching was consistent: coaching can be valuable to an extent, and some agents follow the coaching models better than others. Agents expressed frustration about paying substantial money for coaching programs but struggling to incorporate and implement the practices they learned. The advice they got from coaches felt too generalized and not specific enough to their own business, making it hard to apply. Some agents said they spent tens of thousands of dollars on coaching for years with little tangible value. Additionally, some of the real estate coaches were never real estate agents themselves. Their understanding of the industry and how to approach certain situations with clients was limited, and their advice revealed that obvious gap.
ST³ Consulting was designed with all of that agent feedback about coaching in mind. After spending more than eight years working alongside top agents, ST³ Founder Toby London Levine has seen how successful agents run their businesses and what strategies have worked for them. Through working with many different agents, she's seen how much individuality there is in each agent's business model and how their personality and skillsets drive the way they work. The ST³ Consulting business model is built around this personalized approach to helping agents grow their business, recognizing that a one-size-fits-all mindset doesn't work for everyone. ST³ Consulting also offers hands-on support to help implement and execute the ideas that agents have but don't have time to do themselves. By taking this strategic and helpful approach, ST³ Consulting differentiates itself from more generalized coaching platforms.
