The Smart Agent’s Intentional and Strategic Pause
Why ‘Flying by the Seat of Your Pants’ is Holding Your Real Estate Business Back
The real estate industry can be both rewarding and overwhelming; there is always something more to be done. Between juggling client requests, listing prep, and running to showings, agents are often too busy to strategize and think ahead. Agents frequently say, “I wanted to get to that but I just couldn’t find the time”. This ‘fly by the seat of your pants’ approach often means that agents aren’t able to take a step back to think critically about how to improve their business, or find the time to execute the initiatives needed to do so.
Staying busy can be a good thing until it isn’t. During a market downturn, the agent might not be prepared or have nurtured enough client relationships to have a pipeline of deals or opportunities. They might take an inauthentic and overly pushy approach with their sphere because they are desperate to make money and ultimately tarnish some relationships. They might not have the consistent marketing in place to keep their brand awareness going. This rocky period often leads the agent to feel frustrated about their lack of preparedness and negatively affects their mindset. When agents exit the industry during market downturns, usually there were preventable measures that would have given the agent a better shot at weathering through had they approached their business more strategically.
That’s where ST³ Consulting comes in. Through flexible, accessible hybrid and remote consulting services, ST³ offers both coaching and hands on support to help real estate agents become more efficient, productive, and successful.
Here are a few key tips to consider:
Like many of the real estate coaches, ST³ Consulting recommends allocating time each day towards staying in touch with past clients and sphere of influence. Be a resource, and be human (not a salesperson). This regular contact builds credibility and will help your network view the agent as a person who stays in touch, not someone who just stays in touch to reach out when they need something.
Take a step back and analyze the calendar in terms of sharable content. Determine where that content is best utilized and whether the audience on that platform would be receptive to the respective content. Filter through your contacts and determine how to add/remove contacts from platforms appropriately.
Be an expert in the market changes. Read, listen, and go to sales meetings and industry events to stay connected to others. That information may end up being valuable to share to others, and make the agent seem like a truly knowledgable resource.
Projecting and budgeting are keys to success. Track expenses, net commissions, marketing costs, etc. Similarly, analyze the ROI on those costs. Were they worth investing in? Be conscious of the way time is spent, too.
Make and keep goals. Stay accountable and shift plans when necessary to stay on track.
Reach out today to discuss further.
